Does a typical website need SEO?
Well first of all SEO is search engine optimization,a process of taking your website from just being a static kind of brochure website to being relevant in the search engines like Google or Yahoo and MSN.
Search engine optimization is the process of taking your website from something that doesn’t mean anything to the search engines to something that has meaning to the search engines.
It’s really fairly simple if you focus on the purpose of your website and if you want it to be relevant to the search engines you can do that.
Do all websites need to be optimized for SEO
Most websites do need some kind of search engine optimization even if a website is, say… a state-supported historic site that tends to be more bureaucratic type that is supported by the state and it literally is a brochure on the web,that’s fine and that’s okay but still it needs to have some kind of search engine optimization so that it can be found when it’s being looked for.
Or you can go all out when it comes to SEO and optimize each page,thousands of pages with a whole lot of activity on the site in general with pages that change everyday,an informal blog,or in the form of some sort of guest posts. The bottom line is if it is search engine optimized the site will go a lot further toward being a commercial success.
I have been able to take websites that didn’t show up at all on any of the search engines and put them on the front page of Google by doing some simple keyword placement.
Explain the three areas of SEO
Well since most searches,80% or more,are done on Google then one of the main areas is to optimize your site for Google. you also want to include Yahoo and MSN but Google is the one that you really want to target your SEO.
There are three areas that you want to touch on.
One- Google maps you would like to be listed in Google Maps
Just go to Google Maps and see how to get your site listed and go through that process. Usually takes about 15 to 20 minutes.
The second area that you want to use for SEO is organic search using keywords that contain your industry or the topic that your pages are about. It also involves title tags and a few other things.
And the third area of SEO is pay per click advertising. Yahoo and MSN both offer that service. Google offers this service and it is something that you can get very intricately involved in or you can hire somebody to do pay per click for you.
It can be very expensive so you really need to get somebody involved in who knows what they’re doing. Pay per click is a very powerful form of search engine optimization as far as somebody finding your product quickly.
It can be done in a day or two but really I would say that the more balanced pay per click campaigns would start to really bring results after about three weeks.
What about content?
Search engines look for relevant content,relevant …pertaining to a focused topic. Content is important in the form of blogs. Search engines are literally searching for content. A blog post would be… say a 250 word explanation topic of service whatever it is talking about 300 word explanation and the more that changes the better it’s going to be. The search engines will come back to your site and update what’s going on so if you would change topics every few days,at least once a week,you get more activity from the search engines.
Some people that I would recommend that you read are- Aaron Wall,he is one of the best for search engine optimization especially organic and Dan Theis. His last name is spelled THEIS. He has some free tutorials online. Search Google to find them. Or you can contact me for Charlotte SEO.
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